The package includes a one hour and 15 minute DVD; 30-page workbook; audio CD (which has the same information as the DVD); written program transcript; six months free subscription to his Jewelry Selling Insights newsletter; and a free conference call with David Weiman.
Obviously, there is a lot in the package, so it seems to be targeting the serious jewelry maker (not hobbyists) who wants to either start a jewelry business or increase sales of an existing jewelry business. I listened to the CD and watched some of the DVD (both of which are the same, just one is only audio and the other includes audio and video of one of his seminars), and based on my own past experience selling jewelry, in general, I agree with much of his advice. He talks about creating goals, targeting a specific market, promoting your work, techniques for selling, and ideas for creating great customer service. All of these are important, and he gives a lot of practical advice and tips, much of which are tied into the workbook that comes with the package. As you listen and/or watch, he prompts you to work through different areas of the book.
Though I'm a writer and designer, I'm also a teacher, so I was impressed with the fact that this package includes a lot of different learning style approaches. We all learn differently, and he took this into account by including auditory, visual, and tactile methods for working through the seminar package. If I had to find something I didn't necessarily agree with in this seminar, it would be the suggestion that it is not a good idea for jewelry artists to sell to wholesalers, such as galleries or boutiques. I'm not disagreeing with the point that you can make more money per sale if you sell yourself versus do it through someone else, but not all of us have the time to go to shows or the ability to open our own shop or gallery. Also, it has been my own experience that it can take almost as much effort to sell one piece as it does to sell 10 pieces of jewelry, and as someone who doesn't necessarily enjoy the selling aspect of a jewelry business, I'd rather sell 10 pieces than one at a time, even if it means I make a little less per piece. But, that's me.
If you have seen David's seminars listed in some of the show listings you get in the mail or by e-mail and have thought how nice it would be to attend one sometime but couldn't due to the cost of the trip and/or the time, then this seminar "to go" will probably appeal to you, especially since the cost of this package is considerably less for most people than traveling to a jewelry convention. Plus, since you own the materail, you have the advantage of watching, reading, or listening to it more than just once and can refer to it on an as need basis.
