Jewelry Selling E-Book

Running a jewelry business often means learning as you go. Sometimes it means learning by your own mistakes, which of course isn’t fun and can be costly. This is one reason why it is important to educate yourself either before you start a jewelry business or while you are already in the middle of your jewelry business venture. Inevitably, you will find yourself asking a million questions.

Though it doesn’t have a million questions, one source you may find helpful does have a huge number of commonly asked jewelry questions. In fact, The Jewelry Selling Answer Book (U.S. $24.95), a 150 page e-book written by Dr. David Weiman, is based on questions Weiman has been asked over the years as the marketing director for Lapidary Journal and Step by Step Beads magazines.

This e-book is designed in an easy to read question and answer format, and the questions are grouped together in similar topics:

Answers for Beginners

Finding the Right Marketing Channels

Pricing

Discounts and “Sales”

Selling at Shows

Dealing with Competition

Consignment, Galleries and Wholesale

The Internet and Websites

Publicity, Mailing Lists and Newsletters

Handling Criticism

Motivation and Creative Block

Commissioned Work.

As Weiman explains in the introduction of the book, the purpose of his e-book is to provide questions and answers “in one ready reference.” The hot links in the book allow you to hop over to specific areas of the text, so while you can read it from beginning to end, you can also go directly to a specific section. Also, since this is a .pdf file, you can use the “search” option to search for key words of phrases.

The Jewelry Selling Answer e-book is delivered as an electronic book on CD, and comes free with Adobe Reader. More information about Dr. David Weiman and his e-book is available on his website: www.marketingjewelry.com.