One result of writing about jewelry is that I spend a lot of time surfing all over the Internet looking at jewelry web sites, from high-end artists who design for celebrities to SAHMs who have just gotten started. I’ve seen all kinds of web sites – some good, some great, some not-so-good. But what always surprises me is how many jewelry artists do not include information about themselves on their websites.
The reason I entitled this article “You Are Your Jewelry Company,” is just that – you are it!
When it comes to unique hand-crafted jewelry, your customers want to know about the artist because you and your craftsmanship is what sets your jewelry apart from mass produced or imported goods. Just because you have “hand-crafted” mentioned here and there, that’s not enough. When you sell your jewelry, you are literally selling a little piece of yourself.
Even if you don’t have a website, it’s helpful to have promotional material about yourself. Here are a few ideas to help get you started:
I know better than most how difficult it can be to write about yourself, and I often claim that I’d rather have a tooth pulled than a picture taken of myself, but all of these little details can help you stand out in the competitive world of jewelry designing.
Need a little inspiration? Here are some websites to help give you some ideas:
