Naming Your Jewelry Pieces

If you get Beading Daily's newsletter, then you might have seen an article not that long ago posted on the site's weblog about "How to Name Your Jewelry Projects" by Danielle Fox, editor of Stringing magazine. This is something that may not seem all that important if you aren't necessarily writing about your jewelry like I do, but actually, it can be just as important if you are selling jewelry, especially through on-line venues like Etsy.com. Without just repeating exactly what she said since you really should go and read her article, Danielle has some excellent points such as keeping the title short and relating the name to your design.

I would like to add to this as well since like those of us who write about jewelry on-line those who sell it on-line have an additional issue to deal with: getting the attention of search engines. This is something that I admit to having issues with myself. You want a cool sounding name, but at the same time, you want to make sure that it is search engine friendly. This means you need some good keywords integrated into your title such as silver, beads, gemstone, glass, whatever relates to your piece but may also be attractive to web searching.

Think about it. If you were a customer looking for a pearl bracelet, what would you type into a search engine? Would you type in "Visions of Romance"? Or would you type in "pearl bracelet"? As a seller or writer or projects, you want to combine these to get the double whammy: "Romance Pearl Bracelet." I'm just throwing this out there as an example, but I think you get the idea.